Bet UK partners Swansea FC

Swansea City Football Club (SCFC) has agreed a sponsorship deal with Bet UK in which the operator becomes the clubs official shirt sponsor, and principal betting partner, for the upcoming 2018/19 season.

Bet UK’s logo will feature on the club’s new home and away shirt for the duration of the Championship campaign, while sister-site 21.co.uk will feature on this season’s Swansea City Football Club’s first-team players and staff training kit.

Part of the LeoVegas family, Bet UK’s agreement with the Swans will be the first sports sponsorship deal the online betting firm has secured for the brand.

Mark Davies, SCFC’s global head of partnerships and sales, said: “Locking down the coveted title of shirt sponsor with a partner that’s new to British football is testament to the Swans’ relentless ambition to attract and build relationships with new club partners.

“The intimate nature of having your logo visible for a full 90 minutes is the purest form of club advertising.

“The gambling industry is so prominent in football sponsorship, it’s important we partner with a firm that fits. Bet UK alongside its sister brand 21.co.uk shares the same ideals, modern approach and determination in future growth.”

Mark Good, for Bet UK, added: “As the main Official Club Partner and Principal Betting Partner, we look forward to working with Swansea City to bring the fans exciting content and offers that will enhance the matchday experience.”

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