Bet365 and Bettingexpert partner with new app

A collaborative partnership between online gambling group Bet365 and the 350,000 member sports betting social network Bettingexpert has claimed the development and launch of the world’s first in-play tipping app.

Punters will be able to discover the best in-play tips using the Bettingexpert LIVE app, placing bets through an innovative integration with online bookmaker Bet365.

The app draws on a wide range of Bet365’s in-play markets and events across the major European football leagues, updating match data and odds every second, and will provide a significant betting tool for punters ahead of Euro 2016, a press statement from the partnership claims.

Using the app, punters can follow and analyse the real-time tips of expert tipsters as well as the opinions of thousands of users from the Bettingexpert.com community. They’ll be able to review their own performance over time and adapt their in-play betting strategies, with weekly prizes on offer.

James Woods, head of performance marketing at Bet365, said: “This is a fantastic new addition to the customer offering from Bettingexpert.com, and we have high expectations for the partnership.”

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