Betable signs another social developer

Betable has inked another social gaming partnership deal with Frima Studio that will see the platform power games developed by Frima’s newly-launched real-money gaming division 3OAK.

3OAK, in addition to producing conventional free-to-play social casino games, will develop original titles that incorporate real-money play mechanics into social gameplay experiences.

“Frima’s bullishness on real-money social gaming is evidenced by the creation of a new division of their company that will focus on the opportunity and we couldn’t be happier to be powering it for them,” said Christopher Griffin, founder and chief executive officer of Betable.

“With their resources and experience, we’re confident that 3OAK has the vision and skill necessary to produce innovative, industry leading real-money titles.”

Betable’s July 2012 launch has been followed by high profile deals with well known social gaming firms such as Big Fish Games, Digital Chocolate, SGN, Slingo, Mandala Games, Murka and Frima .

The firm has doubled its staff complement and appointed former Zynga vice-president of mobile, Ya-Bing Chu as its chief product officer along with former Zynga vice-president of business development Jonathan Flesher as executive vice president of business development.

Steve Couture, chief executive officer and co-founder of Frima Studio commenting on the partnership said: “With real-money gaming growing briskly and expanding into new territories, we see the opportunity to leverage our development talents in a nascent industry and Betable is the best method of entry.

“As the market continues expanding, free to play developers will adopt real-money play to boost monetization, engagement and retention. 3OAK powered by Betable will be there to meet the demand.”

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