Irish online bookmaker BetBright is sponsoring the Mirror Fantasy Football iTeam app for the upcoming 2015-16 Premier League and Champions League seasons.
The app is a free download allowing players to create their own iTeam from which they can set up private leagues and challenge their friends.
It features real-time transfers, a live and interactive newsfeed, as well as instant scores and squad news.
The app is being marketed extensively across print and digital channels through the Daily Mirror, Irish Mirror and other regional titles.