Betdaq betting exchange to sponsor major Kempton Park fixture

Online betting exchange Betdaq has agreed its first UK racing sponsorship since May 2016 after partnering with Kempton Park for Betdaq Chase Day on Saturday, February 24, 2018.

The six-race, headline sponsorship includes the Grade 2 Betdaq Adonis Juvenile Hurdle and Grade 3 Betdaq Handicap Chase, a historic race which serves as a trial for the Cheltenham Festival and the Grand National.

The deal marks the latest stage in Betdaq’s #ChangingForTheBettor campaign after the firm reduced its commission to a flat-rate 2 percent for all sports and markets on the platform (see previous report), which matched in excess of GBP 4 billion-worth of bets in 2017.

To celebrate, during the ITV4 televised races on Betdaq Chase Day, horse number two will wear a gold saddle cloth and earn its groom a bonus GBP 2,000 prize if it goes on to win.

Shane McLaughlin, director of exchange, Ladbrokes Coral Group, said: “We are thrilled to sponsor Betdaq Chase Day at Kempton Park and to be building our sponsorship portfolio with a return to UK racing.

“This partnership gives us another high-profile platform to spread our message and help benefit the betting community – as well as stable staff – with our gold saddle cloth initiative.”

Tony Langenegger, London region partnerships manager for Jockey Club Racecourses, said:

“We have had a good relationship with BETDAQ over the years and are delighted to see them sponsoring a jump fixture again at Kempton Park.”