Betdaq extends football sponsorship with UK club

Ladbrokes betting exchange subsidiary Betdaq has extended its sponsorship of Charlton Athletic FC ahead of the 2018-19 season with the betting brand remaining the club’s principal partner.

The renewal takes the partnership into a third season, with Betdaq’s branding continuing to appear on the front of Charlton’s shirts and around The Valley, the club’s home stadium. The shirt branding provisions will not apply to junior replica shirts.

The Addicks were among League One’s top clubs last season, as they reached the playoffs, and will have strong hopes of promotion to the Championship ahead of the new campaign.

Shane McLaughlin, managing director Betdaq, said Tuesday that the company has built an excellent relationship with the club and looks forward to the season ahead.

Betdaq also has a sponsorship agreement with League One club Sunderland AFC..

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