Betdaq extends racing sponsorships

Arena Racing Company racecourse subsidiaries Doncaster and Royal Windsor, have extended their partnerships with online betting exchange Betdaq for the 2015 season.

The sponsorship agreement is substantial, covering 70 races over 13 race meetings in 2015 from 9 January through to Sunday 29 December across both codes at Doncaster, with 15 races at five of Royal Windsor’s Monday evening fixtures during May and June.

Gail Banim, marketing exec at Betdaq said this week: ”Horseracing is a major part of the overall business in Betdaq and we are keen to give back to the sport where we can.  In the last 12 months we have seen massive increases in our horseracing product and we can attribute a lot of that to the sponsorships that we have at Doncaster and Royal Windsor.”

Tony Kelly, ARC managing director added that the sponsorship gives Betdaq significant exposure, both oncourse and via At The Races Sky Channel 415 which is broadcast into 14 million homes in the UK and Ireland”.

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