Betdaq, the online sports betting exchange bought by Ladbrokes last year for Euro 30 million (see previous reports) has become the first operator to take on board Colossus Bets’ GBP 10,000,000 jackpot product.
The partnership enables Betdaq to offer guaranteed Colossus Bets prize pools throughout the FIFA World Cup to its betting exchange players.
Betdaq CEO Lewis Findlay said: “With the GBP10,000,000 Colossus on offer every few days of the World Cup, our clients can win a jackpot every time England plays, so we are looking forward to providing our betting exchange customers with this proposition which is truly unique and ground-breaking both for this World Cup and into next season’s Premier league.”
Bernard Marantelli, founder and CEO of Colossus Bets added: “I’m delighted that one of world’s leading betting exchanges has become our first UK B2B partner. Betdaq will be offering new customers risk free chances to play and win The Colossus from June 9, running throughout the duration of the World Cup”