Betdigital to supply HTML5 games to Odobo

Oxford, UK content and systems developer Betdigital has agreed a deal to supply its games portfolio to multiple operators through the Odobo Marketplace.

Betdigital’s high-quality content includes: Super Pots Bar-X, Shamrock Surprise, Royal Gems and City of Gold, all using minimalist graphics and unique math models to deliver classic games that are engaging and simple to play.

The company’s reputation for quality real-money games originally stems from its work supplying land-based licensed betting operators in the UK market. The company has since committed to growing its online presence beyond the cross-platform titles it has already released online and on mobile.

The new deal with Odobo provides significant distribution and visibility for Betdigital’s games with access to the likes of Betfair and bet365. A single HTML5 client build ensures that players can access each game via desktop, mobile and tablet.

“Signing with Odobo is a good match for Betdigital and underlines our continued growth in the mobile games sector,” said Heath Samples, Betdigital CEO. “A single integration opens up our games to multiple operators and millions of new players. This marks another exciting period for both companies.”

Julian Jarvis, chief business affairs officer at Odobo, said, “Having Betdigital on board is an indication of the industry’s buy-in to the Odobo opportunity.”

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