Betfair to take on Amaya Gaming content

Montreal-based Amaya Gaming Group Inc. announced a three year games licensing agreement with Betfair Group plc Tuesday, calling for the developer to provide a selection of its proprietary and branded games via Openbet to complement the existing online gambling offering on the Betfair Arcade.

“We are pleased to welcome as a customer such a well recognised brand in Betfair,” said Ian Price, Senior Vice President, Amaya Interactive.

“We have every confidence that our growing list games will enable Betfair to broaden its client base by enhancing overall player entertainment on their Arcade site. We look forward to a long term mutually beneficial relationship.”

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