Football Form Labs (FFL) has signed a content deal with Betfair Australia in which FFL will provide editorial previews for each Premier League fixture hosted on Betfair Australia’s The Hub.
Enabling punters to make more informed decisions on their wagering selection, Football Form Labs will suggest at least one bet for every game.
Bettorlogic chief executive officer, Andrew Dagnall, commenting in a press statement, said: “Our Premier League content forms a major part of our Football Form Labs product and we’re really pleased our insightful analysis has already had a major impact. We look forward to a prosperous and profitable partnership.”
“We’re always looking to provide our customers with premium content to help them make smarter decisions when betting, now they will have in-depth analysis on every Premier League match as we approach the final stretch,” added Nick Heathcote for Betfair Australia.