Betfair Cheltenham campaign Tap Tap Boom!

Betfair’s latest campaign features horses driving rally cars in the lead up to the Cheltenham Festival.

The WCRS-created campaign, which covers the TV, digital and press platforms, evolves Betfair’s “This is Play” strapline to include the mnemonic “Tap Tap Boom” indicating how many taps it takes to place a wager utilising Betfair’s mobile app.

Mark Ody, Brand Director for Betfair, said: “People believe betting is exciting; and that betting with Betfair is even more exciting. Our new suite of ads brings this to life in a highly distinctive, enjoyable and engaging way. This really is play as it should be.”

Check out the new ad here: http://www.wcrs.com/blog/20150217/new-tap-tap-boom-horseracing-ad-for-betfair/