Betfair in the fighting ring

Betfair is the newest title sponsor of the Matchroom Sport Prizefighter series in a partnership deal that will deliver the online betting exchange branding rights across the ring and provide its customers with expert analysis and in-depth fighter interviews.

The deal kicks off with Matchroom Sport’s eight-man, one night tournament at the Civic Hall in Wolverhampton on February 11 which will be broadcast live on Sky Sports 1, HD1 and in 3D.  A Betfair analyst will be ringside to discuss price movements as punters react.

Andy Lulham, head of UK brand marketing at Betfair said: “We’re thrilled to enter into partnership with Prizefighter, a format which has breathed new life into boxing. The competition continues to grow in popularity and stature among our customer base.”

Matchroom Sport’s managing director Eddie Hearn said: “I’m delighted to welcome the world’s leading betting exchange as title sponsorship of the innovative Prizefighter Series. The event has attracted a new audience for boxing and our growing list of international broadcasters confirms the huge growth of this concept. The event always attracts high volumes of activity within the betting markets and I’m sure punters will get great value with Betfair.”

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