Betfair enters German sports sponsorship market

The Turkish-Berliner founded multi-cultural sports club Türkiyemspor Berlin has found a main sponsor in online betting exchange Betfair.
The sponsorship deal covers the duration of the 2011-12 season with an option for renewal and marks Betfair’s first sponsorship foray into the German market.
A  Türkiyemspor Berlin spokesperson commented: “Our partnership with Betfair in the new season is an important and successful step for us. Signing a sponsorship contract with an internationally successful organisation is another important step in multi-cultural bridge building for Türkiyemspor and it is a sign of our appeal.”
“Türkiyemspor has worked hard both in the field of athleticism and in working for tolerance and integration within and beyond the local community. For us they are more than a football club.
“We specifically chose to sign with a sports club and not a professional football club. Without a foundation of sports clubs like this, there would be no professional football clubs. We are very pleased to be the new sponsors of such a special sports club and for the role we will play in helping this club move forward from the troubles of last season,” said Peter Reinhardt, Regional Manager of Germany and Central Europe, Betfair.

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