Betfair hires new Aussie ad agency

The Australian operations of Betfair have engaged a new advertising agency to replace M&C Saatchi in Melbourne, naming the AJF Partnership as successor.
AJF will handle creative and strategic requirements for Betfair’s brand and tactical communications, with the appointment effective immediately.
In March Betfair signed a two-year sponsorship deal with Super Rugby in Australia, and in November last year the brand ran a major campaign around the Ashes featuring former English cricket captain Michael Vaughan as a mystery interviewee.
Betfair in Australia and New Zealand is a 50:50 joint venture between Crown Limited and Betfair Group

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