Betfair launch Play Smart campaign

Betfair has launched its newest media campaign featuring top footballers from professional football clubs Barcelona, Arsenal and Juventus.

The Play Smart campaign, created by Leo Burnett London, is the sponsorship evolution of the Betfair campaign ‘Where Gut Instinct Meets Smarts’, and builds on the cognitive process of blending instincts, intelligence and competitiveness and the ability to ‘Play Smart’.

The campaign includes three 44 second spots that take the audience into the minds of football stars Coutinho, Leno and Bonucci.

The clips can be watched at Juventus, Arsenal and Barcelona.