Betfair Masters in World Snooker sponsorship

The World Snooker Masters, a top event on the snooker world calendar, will be named the Betfair Masters following a sponsorship agreement between the two.

The Betfair Masters to be held in London from January 13 to 20 will feature 16 top international snooker players.

The agreement is an extension to Betfair’s World Snooker relationship as the company is title sponsor of the Shoot-Out and the German Masters as well as a tour sponsor of the European Tour.

The tournament will receive extensive live television coverage from the BBC with an estimated global audience of 181 million viewers.

World Snooker Chairman Barry Hearn said: “It’s a great pleasure to welcome Betfair on board for our biggest and best invitation event. We are already working with them on a range of tournaments so we know what a professional team they are and how much they value the outstanding global exposure they get from snooker.”

Betfair’s Head of UK Sports Brand Marketing Andy Lulham added: “It’s exciting to be involved in one of the most prestigious invitation events and it’s a great way to enhance our brand’s position in the sport.”

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