Betfair partners Leicester City FC

Betfair has entered into an official betting partnership agreement with English Premier League football club Leicester City ahead of the 2015-16 Barclays Premier League season.

“We’re very much looking forward to working with [Betfair] in the coming 2015/16 season and to forging a relationship that will have great benefits for both parties,” Ian Flanagan, Leicester City’s commercial director, said.

In related news, NetBet inked a betting partnership with West Bromwich Albion.

Under the terms of the agreement, the NetBet brand will appear inside The Hawthorns stadium on the pitchside LED system.