Betfair returns to UK television

Online gambling operator Betfair has returned to UK television with its first advertisement in two years, launching a new campaign titled “Ready”.

Developed by Lucky Generals, the lead creative agency for the Paddy Power-Betfair conglomerate, the campaign seeks to highlight the wide range of gambling products on offer at Betfair and features real casino footage, cut with fast paced metaphorical imagery, backed by the addictive signature track ‘Higher Ground’ by TNGHT.

Gavin Hamilton, director of eGaming for Betfair, says the advert captures the anticipation of sport and gaming and underlines the straightforward and easy casino experience Betfair has to offer across both mobile and desktop.

“This is the beginning of a new identity for Betfair’s gaming products and we’re looking forward to our customers seeing it come to life,” he said.