Betfair reviews GBP 15 million media business

Betfair’s recently appointed chief marketing officer, Johnny Devitt, has called for a review of its GBP 15 million media planning and buying business according to Campaign Live.

The media planning and buying review forms part of a broader review of the company’s marketing strategy.

Devitt was recently appointed as CMO following the departure of Mark Ody and the company’s merge of its brand director and online marketing roles.

Arena will reportedly not be re-pitching for the business.

Related and similar