Betfair announced it will embark on a share re-purchase programme over the next twelve month period following a slump in share prices since its IPO in October 2010.
The re-purchase programme will be conducted on the open market and the company intends buying back GBP 50 million of its ordinary shares.
David Yu, chief executive officer, Betfair said: “We have a plan in place to deliver long-term shareholder value through a combination of accelerating our revenue growth, driving further margin improvement and returning excess cash to shareholders.
“The share buy-back programme is one element of this plan. We have always been a very cash generative business which allows us to both invest for the future and return cash to shareholders.”