Betfred has big plan for Aussie advertising

The UK betting group Betfred is planning a big return to the Australian market with its Northern Territory-licensed sports betting website, budgeting a reported GBP 10 million for marketing and advertising to support the new site for the 2013 – 2014 football season.

The boost exceeds Betfred’s previous campaigns by two to three times and includes television elements, according to insiders, who revealed that the initiative is based on the theme “You’ll love a bit of Betfred” devised by a Machester ad. agency.

Australian gambling advertising is big business, reportedly running to tens of millions every year and one of the fastest growing advertising sectors. With current Australian political attitudes that could come under pressure in future, but that has not deterred Betfred from beefing up its customer support infrastructure and embarking on the new campaign.

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