Betfred campaign bigger and better

UK bookmaker Betfred is set to launch its latest football focused campaign which was created by Manchester-based agency BJL.

The campaign will focus on the relaunch of Betfred’s “goals galore” product, the debut of a new in-play offering and the launch of its new “hat-trick heaven” offering according to Campaign Live.

Launching initially on television, the campaign will be adapted for and rolled out to online, mobile and retail platforms over the 2012/2013 season.

Nicky Unsworth, managing director at BJL, said: “With so much noise in the betting sector, we wanted to make sure our target audience were able to walk away with a clear, simple take out from their exposure to the campaign, which we felt ‘Now even Better Fred’ encapsulated perfectly.”

Hilary Large, head of marketing at Betfred.com, said the campaign is designed to support the bookmaker’s “biggest and most compelling proposition and line up of products to date”.

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