Betfred extends Cheltenham sponsorship

UK bookmaker, Betfred has inked a deal with Cheltenham Racecourse that extends its sponsorship of the Betfred Cheltenham Gold Cup for another three years.

Betfred took over sponsorship of Cheltenham’s most important race in 2012 following the company’s purchase of the Tote.

Betfred’s Managing Director, John Haddock said the success of the last year’s Cheltenham Gold Cup was a good incentive to extend the relationship further.

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