Betfred extends Playtech BGT Sports contract

Sports betting solutions provider, Playtech BGT Sports, has secured an extension and expansion to its agreement with BetFred for the deployment of a further 570 Self Service Betting Terminals across the bookmaker’s retail estate.

In addition, PBS’ mobile BetTracker product has been deployed across the Betfred retail network enabling customers to to transfer their sports bets to their mobile devices after placing them in-shop, track their bets and cash out back to the terminal, all through a mobile phone app.

“Betfred is a very important partner for us and is one of the leading retail bookmakers in the UK, where SSBTs are increasingly significant to betting shop customers,” John Pettit, managing director for UK, Ireland, Asia, and Australia at Playtech BGT Sports, said.

“We are particularly delighted to see BetTracker released across Betfred’s retail network, marking a significant step in our ongoing mission to digitise the retail betting space.”

“We’ve witnessed a growing trend towards the use of self-service terminals, so to expand them to our entire retail estate was the logical next step for us,” Mark Stebbings, managing director of Betfred Retail, added. “Furthermore, the addition of BetTracker will prove to be an important tool for us in the crossover of retail and online customers.”

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