Betfred to integrate Yggdrasil content

Betfred has agreed a content supply deal with Yggdrasil Gaming for the direct integration of its entire slots portfolio, along with BOOST and BRAG in-game promotional tools, to the bookmaker’s dot UK and dot com operations.

Fredrik Elmqvist, CEO at Yggdrasil Gaming, said:

“Betfred is renowned for providing a great gaming experience, so it is a natural home for Yggdrasil slots. Since securing our UK licence, it has been a key strategic aim to place our slots with the market’s most important operators, and this is another important step towards that goal. We look forward to a long and fruitful relationship with Betfred, both in the UK and beyond.”

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