English Championship league football club Bolton Wanders has clinched a two-year shirt sponsorship deal with local gambling firm BetFred.
The Betfred logo will feature on the front of the Wanderers Club shirt for the next two seasons accompanied by branding at the Macron Stadium.
“They [Betfred] are one of the leading betting brands in the UK but have never forgotten their roots which are firmly entrenched in the North West. We are looking forward to working closely with them throughout our partnership,” Ken Anderson for Bolton Wanderers FC said.
“Betfred enjoyed a great relationship with Bolton whilst operating as the club’s official betting partner a few years ago and it’s great to be back at Macron Stadium but this time as title sponsors,” Fred Done, Betfred founder, said.