Betfred and Racing Post partner for football content package

UK bookmaker, Betfred, and daily news and betting publisher, Racing Post, have collaborated to provide mobile customers a new digital football content package.

The offer, through Betfred’s latest iOS and Android Apps, provides a broad range of football markets from Betfred and football data content from Racing Post including match verdicts, keys stats for a variety of markets and latest team form for 28 worldwide leagues and competitions..

A new predicted team line-up view is available up to three days before each game and offers integrated goalscorer markets, giving customers a seamless betting experience directly from the line-up page.

The independent pre-match betting-focused analysis and tips are all handwritten by Racing Post’s team of football experts and are designed to engage punters, offering access to key information without having to leave the app.

Lewis McMillan, Head of Digital Sportsbook at Betfred said: “Delivering the best possible betting experience to our customer base is absolutely vital, and the data-rich football content now being delivered directly to their fingertips is a huge step in the right direction.”

Eugene Delaney, B2B Director at Racing Post said: “We’re really excited to partner with a brand like Betfred to launch a product that gives punters access to vital stats and verdicts to help them make an informed football bet. With access to our expert content, combined with a slick betting journey, Betfred really have created a product that really engages the football betting audience.”

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