Betfred was named title sponsor of the upcoming World Lightweight bout between Anthony Crolla and Jorge Linares scheduled for September 24 at the Manchester Arena.
The bout between the Englishman and the Venezuelan, which will be televised live on Sky Sports, is expected to be a blockbuster.
“We are delighted to be sponsoring such a high profile night of boxing including what looks to be a cracking unification between two of the most exciting boxers around,” said Betfred Chief Executive John Haddock.