Betgenius appoints Bwin head of live betting

Sports betting data driven software provider Betgenius has appointed Markku Kolehmainen in the newly created position of Trading Director.

Kolehmainen will lead the strategic development of the Betgenius Trading team with the primary aim to deliver more In Running sports, better margins and fully customised trading services on behalf of Betgenius clients.

He joins the firm from bwin.party Digital Entertainment where he headed up its Live Trading Department for five years, prior to which he ran bwin’s Quality and Training programme.  Kolehmainen has also held various positions at Ladbrokes, SSP International and Bet Option.

“Markku joins Betgenius with great pedigree coming to us from one of the leading and most innovative operators in the industry. We are excited about the depth and experience he will bring to our trading team and are confident he will be best placed to manage the calibre of clients Betgenius continues to attract,” said Mark Locke, chief executive officer of Betgenius.

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