Betgenius Connextra partners with Paddy Power

Betgenius Limited has signed a licencing agreement with long-time customer Irish bookmaker Paddy Power for its Connextra video advertising banner product.

The Connextra technology will enable Paddy Power to stream live casino dealer video to online creative in marketing campaigns for Paddy Power’s online casino.

Mark Locke, chief executive officer of Betgenius Limited said: “The release of this video streaming technology demonstrates yet again that Betgenius continues to push the boundaries of technological development whilst listening to and catering for the needs of our customers.”

Shane Murphy, Paddy Power eGaming affiliate manager added: “Paddy Power is well known for setting the pace in marketing our product offering so this new technology fits extremely well with that goal. An innovative product such as our live dealer online casino requires an equally innovative marketing campaign and we believe this new medium meets with that requirement completely.”

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