Betgenius in deal to power Sisal’s Matchpoint brand

Online sportsbook data and technology services supplier Betgenius has been selected by Italian operator Sisal to power a targeted digital acquisition campaign for its Matchpoint sports betting brand.

The multi-faceted campaign harnesses Betgenius’ iGaming-specific program trading desk and creative services to drive conversions with a personalised and relevant messaging campaign.

Betgenius runs the largest programmatic trading desk developed solely for sports betting and iGaming operators. Its advertising is driven by real-time sports data, allowing its partners to display engaging content such as live odds and scores within dynamic creative formats.

Marco Tiso, director of the online gaming business unit at Sisal, said: “In the ultra-competitive Italian sports betting market, it is vital to acquire and retain customers strategically. By partnering with Betgenius, we can be sure of targeting the right customers with the right message at the right time.”

Related and similar