Betgenius and Sky Bet agree long-term partnership extension

Sports betting solutions provider Betgenius and operator Sky Bet have extended their long-standing partnership which dates back to 2008.

BetGenius will continue as Sky Bet’s primary trading platform provider for pre-match and in-play content and pricing across all sports. Sky Bet’s UK and Italy-facing sites will also benefit from Betgenius’ High Availability Cash Out service.

Ronnie Whelan, Trading & Operations Director of Sky Betting & Gaming, said: “Betgenius has been a key partner of ours for over a decade. In-play betting in particular has been a major driver of growth for us and our high quality live product is thanks to working with Betgenius towards our shared goal of giving customers the best possible experience.”

“We are extremely proud to agree a long-term extension to our relationship with Sky Bet,” Matt Stephenson, Managing Director of Betgenius, added. “Richard Flint and his team have created a phenomenal sports betting business and the fact that we are chosen, once again, to play such a crucial role is testament to the quality of our technology and trading expertise.”

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