Betgenius scores with tennis data rights deal

Betgenius Limited has signed an exclusive 4-year data rights agreement with Enetpulse, a subsidiary of IMG Media, and partner of the ATP and WTA data rights holders for the sports gaming industry.

Leo Noer, chief executive officer of Enetpulse said, “Enetpulse and IMG have recognised that many sports gaming companies would find it extremely challenging to trade the large volume of games that we can offer and we are therefore delighted to partner with Betgenius to enable all of our current and potential clients to be able to utilise the full breadth and depth of the content offered”.

Betgenius will provide complete pricing and trading services for the tennis games, including doubles matches, to all sports gaming clients utilising its InPlay Tennis Manager product.

Boolabus, a Betgenius subsidiary, will also benefit from the deal providing dynamic user interfaces across all platforms including mobile, web and tablet which the company says will allow sports gaming firms to offer a comprehensive tennis vertical.

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