Betradar in virtual football deal with German lotto

Betradar will integrate its Virtual Football product in German lottery operator Lotterie-Treuhandgesellschaft mbH Hessen’s (Lotto Hessen) betting offer.

The deal marks the first German State lottery to integrate Betradar’s Virtual Football product in an effort to attract new customer groups and younger players in an increasingly competitive market.

“Betradar’s impressive suite of entertaining and profitable gaming products perfectly fit our portfolio and future plans. In order to raise our service to a whole new level we decided to turn to market leader Betradar”, said Dr. Sundermann, chief executive officer of Lotto Hessen.

Wiesbaden-based Lotto Hessen is a member of the German Lotto and Toto block and offers a broad range of lottery, sports betting and instant games to the German market.

Joni Hovi, Director State Lottery Business, from Sportradar, said: “We are very pleased to welcome Lotto Hessen as a new partner of Betradar’s Virtual Football solution.

“Lotto Hessen will take the lead in the lottery world by introducing our market leading Virtual Football solution. We are convinced that together we can shape future developments and play an active part in the creation of an even more exciting virtual betting offering for the German market.”

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