Nigeria-focused sports betting operator, Surebet 247, will take a portfolio of virtual gaming products from Betradar live in the market.
Betradar’s Virtual Football products will initially go live in over 4,000 Surebet247 retail stores.
Other new initiatives will follow the launch, the company’s said.
“Betradar has been able to deliver the product to suit the African market based on popular demand,” Sheriff Olaniyan, chief executive officer of Surebet247, said. “Betradar has a proven track record of delivering the most compelling product range and the highest income levels and we at Surebet247 are very excited about being able to offer this world leading product to our customers”.
Neale Deeley, managing director Gaming at Betradar added: ‘’Nigeria remains a critical market for our suite of virtual gaming products and we were delighted Surebet247 wanted our latest version in their 4,000+ retail outlets. They have worked with our guys in a flexible and collaborative spirit to make sure that what is provided to their punters is a really engaging and bespoke product”.