Betsafe has been named an official principal partner of the inaugural Star Sixes tournament to be held at The O2, London, from 13-16 July.
The partnership affords Betsafe branding rights across the venue for the international six-a-side game, digital rights across the Star Sixes website, use of official Star Sixes content, footage and stills on its promotional material and a live broadcast feed of all the action.
The tournament, organised by Pitch International (London), in partnership with Football Champions Tour, will reunite the world’s greatest football players in their national team colours to renew old rivalries.
England, Brazil, Germany, Spain, France, Italy and Scotland will be among the 12 nations in action during four days of competition, which will be screened live by Sky Sports.
Nicola Fitton, Managing Director for Betsafe, said: “We’re absolutely thrilled to be the official Principal Partner for Star Sixes. With such a stellar line-up of football legends from around the world, this tournament will be the hottest ticket in town this summer.”