Betsoft in content deal with Ladbrokes subsidiary

Online gambling games developer BetSoft announced a content deal Monday with Ladbrokes Coral subsidiary Eurobet, revealing that the agreement will see the Italian-regulated operator take on BetSoft’s core of ADM-approved Slots3 titles, including SugarPop!, Alkemor’s Tower and Mamma Mia!.

The ToGo collection, mobile versions of the Slots3 games, will also be supplied to Eurobet’s player base.

In a company statement BetSoft spokesperson Francesca Raniolo said the deal is an important part of her company’s concentrated push into the Italian and other regulated markets.

“Eurobet has set a high standard for quality, ease of use for their players and a diverse variety of available iGaming content,” she said. “We feel there is no limit to the heights of success that we will achieve together. Our suite of ADM-approved Slots3 titles offers a broad range of themes and innovative bonus features.”

Alfredo Melloni, head of gaming for Eurobet, added:

“Very few games can match the quality and enjoyability of these titles and we believe that they will shortly become extremely popular. We are assured that, in the near future, more of Betsoft’s games will receive the ADM certification, and we await the release of those titles.”

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