Betsoft enters Colombia with R. Franco Digital
News on 28 Jan 2019
News on 28 Jan 2019
Betsoft Gaming has penned a deal with R.Franco Digital, expanding its reach into the Colombia market for the first time and considered an important pillar in its Latin American expansion strategy.
Under the terms of the agreement, R. Franco Digital will make Betsoft games available to its online casino customers – including Betplay Colombia, the region’s biggest operator.
Content will include highlights from its Slots3™ series, as well as established player favourites popular in other global markets.
“At Betsoft, we pride ourselves on providing the best quality slot games and experiences to players around the world, so we are thrilled to be able to enter the Colombian market with such a bang,” Annamaria Anastasi, Marketing Director for Betsoft, said.
“By partnering with R. Franco Digital, who believe in populating their platform with the best content the international iGaming industry has to offer, players of Colombia’s highest-profile online casino will be able to experience Betsoft’s trademark blend of storytelling, gameplay, and audio-visual excellence very soon.”
As well as fulfilling R. Franco Digital’s immediate needs, the agreement also provides a framework for the introduction of new Betsoft content over time – in Colombia and in other markets where the IRIS platform is used by online operators.
“Betsoft is one of the industry’s leading providers of high-quality gaming experiences, so we are proud to be integrating their portfolio of innovative content into our platform,” added Miguel Angel Lazaro, R. Franco Digital’s Managing Director.
“From audio-visual presentation to optimised interface design, high-fidelity 3D assets to inventive themes and gameplay, we are confident that Betsoft’s games will resonate with a wide audience of players in Colombia today and in other markets in the future. We look forward to maintaining and building upon this partnership for years to come.”
