BetSoft Gaming has further solidified its European presence, signing a comprehensive content agreement with multi-brand, multi-market operator and platform provider Soft2Bet.
Under the terms of the agreement, Malta-licensed Soft2Bet will directly integrate all BetSoft games – including the Slots3 Series – across ten casino brands, reaching regulated markets throughout Europe and the Nordic countries.
Soft2Bet has grown rapidly in just two years since launch and now boasts more than 100 employees, an affiliate network 2,500-strong, and turnover over in excess of Euro 9 million annually.
“We are excited to be joining Soft2Bet’s select pool of content providers at such a pivotal time in their growth,” says Annamaria Anastasi, marketing director at BetSoft. “BetSoft has become a trusted partner to many of Europe’s leading operators, giving our in-house teams the experience and the market knowledge to serve players through each of Soft2Bet’s popular casino brands.”
The agreement also paves the way for further content integration over time, with brands like Alf Casino, Campobet and other upcoming Soft2Bet propositions all poised to benefit from new Betsoft releases as they reach regulated markets.
“Today, we are introducing a new brand approximately every three months, and we take great care to ensure that each of them has a unique look, feel, and market position” explains Soft2Bet CEO, Boris Chaikin.
“To support this extremely ambitious growth strategy, we work with content partners whose games have their own distinct personalities, who can manage direct integrations, and who have a reliable roadmap for the launch of more high-quality content for the foreseeable future.”
BetSoft Gaming has further solidified its European presence, signing a comprehensive content agreement with multi-brand, multi-market operator and platform provider Soft2Bet.
Under the terms of the agreement, Malta-licensed Soft2Bet will directly integrate all BetSoft games – including the Slots3 Series – across ten casino brands, reaching regulated markets throughout Europe and the Nordic countries.
Soft2Bet has grown rapidly in just two years since launch and now boasts more than 100 employees, an affiliate network 2,500-strong, and turnover over in excess of Euro 9 million annually.
“We are excited to be joining Soft2Bet’s select pool of content providers at such a pivotal time in their growth,” says Annamaria Anastasi, marketing director at BetSoft. “BetSoft has become a trusted partner to many of Europe’s leading operators, giving our in-house teams the experience and the market knowledge to serve players through each of Soft2Bet’s popular casino brands.”
The agreement also paves the way for further content integration over time, with brands like Alf Casino, Campobet and other upcoming Soft2Bet propositions all poised to benefit from new Betsoft releases as they reach regulated markets.
“Today, we are introducing a new brand approximately every three months, and we take great care to ensure that each of them has a unique look, feel, and market position” explains Soft2Bet CEO, Boris Chaikin.
“To support this extremely ambitious growth strategy, we work with content partners whose games have their own distinct personalities, who can manage direct integrations, and who have a reliable roadmap for the launch of more high-quality content for the foreseeable future.”