Betsoft inks content deal with  Italian operations of Stanleybet

BetSoft Gaming has widened its footprint in the Italian regulated market, entering into a new content partnership with international slots and sportsbook company Stanleybet.

The agreement is extensive: every game in BetSoft’s Slots3 series – all ADM / AAMS certified – has now been added to the Stanleybet online platform, ready for release to the operator’s Italian players.

Founded in 1958, Stanleybet employs 3,000 people across the EU, catering to online and land-based markets in Belgium, Cyprus, Denmark, Germany, Italy, Malta, Romania, the UK, and more.  Building on 60 years’ experience in tightly-regulated retail markets, Stanleybet now sees its online operations as a forge for new ideas and innovations.

Although the agreement is initially confined to the Italian regulated market, Stanleybet aims to expand its online offer to new regulated markets in the near future, supported by marquee content from the BetSoft portfolio, the games developer said in a press release Tuesday.

Gianluca Porzio, Stanleybet’s online department director said:  “We think our customers will particularly love the playability of games like A Night in Paris, The Slotfather (PartII), Mamma Mia, Weekend in Vegas, and Gladiator, as well as the bonus mechanics of games like Madder Scientist.”

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