BetSoft inks content deal with Latvian online gambling operator

Online gambling games developer BetSoft announced Monday that it has signed a games provision agreement with Latvian operator 11.lv that will see its Latvia-certified games, including the Slots 3 collection, available to players.

Founded in 2013, in central Riga, 11.lv is a subsidiary of SIA viensviens.lv which has experienced sustained growth, quickly becoming the third-largest online operator in the Latvian regulated market.  Today, the company employs 15 people across its live betting, sports betting, RNG casino, and live casino operations.

In recognition of that success, multinational gaming company MRG bid to acquire a majority stake in 11.lv in May 2018.

Annamaria Anastasi, marketing director at BetSoft said in a statement Monday; “11.lv is a success story from several different angles. The partnership between 11.lv and BetSoft will ensure that players are provided with the best possible selection of games.”

With the backing of MRG, 11.lv may also explore geographical expansion in the near future, with the possibility for new BetSoft content to also be integrated into its portfolio over time.

Janis Tregers, chairman of SIA viensviens.lv said:. “We want to offer a superior experience by providing our customers with a broad selection of entertainment, and promoting the most relevant games to each player.”

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