BetSoft signs content deal for new online casino

Online gambling games developer BetSoft has announced a new content deal that will see its games launched on the new Danish female-oriented website Bingohygge.dk.

Bingohygge.dk will be offering BetSoft’s full suite of gaming software to their players, including Slots3, ToGo mobile and Classic Slots. The games will be supplied through an arrangement with Spillehallen.dk ApS, an online operator and supplier which has brokered its first white label deal with Vores Medier’s bingohygge.dk.

“It is brilliant to target Bingohygge.dk toward a female audience,” said Aaron Axisa, account manager at BetSoft. “Women are the fastest growing player demographic in our business, and we are sure that building a site customised to that group will be a resounding success. We know Spillehallen.dk has the experience and dedication to create a superior experience for these players.”

Spillehallen chief executive Erik Boye Hansen said that his company is well known in Denmark for both its online casino site Spillehallen.dk and for producing original Danish slots both for the online and offline market.

“We are now forming partnerships with different media companies, where we offer white labels for the Danish online casino market,” he said. “The first partner is Vores Medier and we are excited about launching www.bingohygge.dk with them.”

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