Betsson back to its roots after ‘turbulent’ 2017
News on 24 Apr 2018
News on 24 Apr 2018
Betsson AB’s full 2017 report describes a turbulent year which has shaped the company’s focus in 2018 and beyond with “getting back to our roots and our passion for gaming”.
CEO Pontus Lindwall acknowledged a loss of traction in some of the company’s core markets during the year saying its operational subsidiaries have “some work to do” in living up to Betsson’s vision of offering “the best customer experience in the industry.”
Key performance indicators for the 12 months ending December 31, 2017 include:
Revenues of SEK 4,716 million (2016: SEK 4,117 million).
Gross Profit of SEK 3,419 million (2016: SEK 3.078 million).
Operating Income of SEK 882 million (2016: SEK 946 million).
Profit before tax of SEK 843 million (2016: SEK 936 million).
Income after tax of SEK 786 million (2016: SEK 878 million).
Online Casino delivered SEK 3,437 million in revenue (2016: SEK 2,907 million).
Online sportsbook revenues were SEK 1,140 million (2016: 1,080 million).
Revenue from ‘Other Products’ was SEK 138 million (2016: SEK 129 million).
Number of registered customers was 12.9 million (2016: 10.1 million) and active customers rose to 615,000 (2016: 573,000).
“2018 will be a year when we work hard to get the business back on track. We believe there is no one silver bullet, but are instead systematically implementing actions to improve the business step by step. The ambition is that results of our efforts will show both in product offering and financial performance in the future,” Lindwall said.
