Betsson claims it´s the first to use gambling app for Apple TV

The Betsson gambling group has announced that its online subsidiary BetSafe is the first to launch a gambling app to Apple TV.

Starting today (Thursday May 19) Swedish players can log in and play directly from their Apple TV following an initiative that the company says illustrates its strategy to be at the forefront in providing the industry’s best customer experience.

Ulrik Bengtsson CEO of Betsson AB said in a statement that the company’s ground-breaking achievement “…will most likely set the standard for the entire gaming industry going forward.”

Swedish players would be the first to try the new app out, but Betsafe will soon introduce the product in other countries, he said.