Betsson develops new front end technology

Betsson is claiming “world’s largest mobile casino” with the development of “One Betsson Group” (OBG), a new front end technology that enables it to include over 800 games in combination with an improved design and layout.

According to Betsson, OBG is a component layer that will sit between the proprietary technology platform Techsson and the different brand front-ends enabling faster launch of games, functionality and improved user experience across brands, channels and countries.

The first brand to be built on OBG is Betsson.com’s mobile casino, which aside from the vast array of game options, provides improved search and personalization capabilities.

“The success of Betsson Group’s multi-brand strategy is dependent on a scalable technology and the introduction of Techsson has reduced platform cost per user. OBG is taking scalability to the next level as it makes improvements in the user experience more efficient.

“We firmly believe this casino is bringing Betsson.com to the forefront of the industry — and the rest of the Betsson brands are to follow suit,” Ulrik Bengtsson, chief executive officer and president of Betsson AB, commented.

Related and similar