Betsson Group integrates Perform 3D football

Online gambling group Betsson has become the first sportsbook operator to integrate Perform Content’s new Opta 3D football visualisation product, giving players at its various brands access to Opta’s highly detailed and engaging live visualisations for the Premier League and 60 of the top European and global leagues and competitions.

Data experts from Opta accurately track ball movement and every player on the ball, according to a Betsson statement. This data, already used by sports broadcasters, digital media outlets and clubs to evaluate and understand player performance, is now powering Perform Content’s new 3D visualisation, injecting a new level of interactivity into live football scoreboards for fans and customers.

“Perform Content’s new 3D football visualisation product is in a league of its own,” said Nick Maurice, director of trading at Betsson Group. “Integrating this innovative new product into our sportsbook offering means we can not only continue to improve on our customers’ betting experience, but also means we can lead the field with this pioneering new technology.”

John Harlow, SVP Betting at Perform Content added: “As a football fan, following passing sequences, who’s on the ball, where it is, and what they’re doing with it, creates the closest visual experience to watching the real match, making betting more entertaining.”

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