Betsson invests in sports app developer

Two Swedish companies, online gambling group Betsson and Rush Sports AB, have announced an investment deal in which Betsson has acquired 20 percent of the company in return for an investment of SEK 1.8 million and a 3 year option to acquire the remainder of the stock.

Founded by the developers of successful apps Forza Football and Forza 90′, Rush Sports is a start-up app developer which is offering Rush Football, a product which it claims is the first true app for event-driven real-time betting.

The app has integrated live score service with real-time betting, allowing users to follow matches and place bets based on match events; not just in a single app, but also in the same view.

Magnus Silfverberg president and CEO of Betsson AB said this week:

“The investment in Rush Sports AB is part of Betsson’s investment strategy, in which Betsson continually evaluates opportunities to strengthen the company’s position in the market. We believe in this investment and look forward with enthusiasm on the development of Rush Sports AB and Rush Football.”

Rush Sports CEO Martin Lindau said: “With help from Betsson, Rush Football has all the possibilities of becoming another success.”