Betsson takes on Gamevy scratch cards

Start-up scratch card game developer Gamevy has clinched a deal with Swedish online gambling operator Betsson to provide four exclusively designed scratch card games. Incorporating Betsson imagery, themes and built around the Betsson mantra of “Anytime’s playtime” and “Anything can happen”, these bespoke cards are built specifically to appeal to the gambling group’s players

“It’s been great to work with a customer who is so open to innovation and seeing what we can create together,” commented Paul Dolman-Darrall, Gamevy’s CEO. “We know that instant win games and scratch have hardly been considered in the past by many operators, but a few are starting to realise the opportunity they represent for appealing to a broader demographic.”

With playful animations and several chances to win on each card, the games are built for mobile, encouraging interaction and swiping, rather than players relying on the Reveal All button. Launching with a top prize of GBP 100,000, the plan is to increase the jackpot to GBP 1million soon.

Gamevy says it is partnering with several leading operators to deliver bespoke content that offers a real point of difference to players and increases brand loyalty.

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