BetStars kick-off ‘The Big Call’ campaign with football star

Sporting ambassadors including Premier League winner Wayne Bridge and seven-time snooker World Champion Stephen Hendry make ‘Big Calls’

PokerStars sister company in the Amaya group, BetStars has announced a new marketing initiative dubbed “Big Calls” featuring top sportsmen, who will make a literal ‘big call’ via video phone on social media sites as they share predictions ahead of major events in the sporting calendar.

First up will be former England international footballer Wayne Bridge, who previews the Premier League meeting between his former sides Chelsea and Manchester City Wednesday on BetStars social media channels or the footballer’s own social media accounts.

Seven-time world snooker champion Stephen Hendry is the next sportsperson to be put on the spot for the second video of The Big Call series which will be released just ahead of the World Snooker Championships in Sheffield on April 15.

Further high-profile sporting talent are due to take on the ‘Big Call’ in the coming months.

Zeno Ossko, managing director of BetStars, said in a company statement: “We are connecting social media users with some of their favourite sporting idols, the people best placed to share genuine sports insight ahead of the year’s biggest and best betting events.

“We’re proud to be partnering with a number of champions from various sporting disciplines for our ‘Big Call’ as we work to enhance the experience of BetStars customers and increase brand awareness amongst those with a passion for sport.”

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